David Wheldon, managing director, reputation and citizenship, Barclays Group

Wheldon is one of the most seasoned practitioners in the business (via Vodafone, Coca-Cola and strategic consultancies), and has one of the toughest challenges – making consumers love and trust Barclays. With a mandate from chief executive Anthony Jenkins to enshrine the bank’s purpose and values, Wheldon has overseen a shift to more emotive advertising and a more ethical marketing stance.

There’s much to do, but don’t expect him to be fazed: his wry take on life means he’s sure to stay cool.

@dwheld

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).