David Zolkwer, creative director, Jack Morton Worldwide

WHY Zolkwer created and choreographed London’s New Year’s Eve spectacular. It is the ninth successive year that Jack Morton Worldwide has produced the event.

HOW Zolkwer says: "Beyond the obvious need to deliver spectacular entertainment, our strategy has always been to ensure that we create something that exudes and celebrates the ‘London’ experience. And something that works for the live audience but also, critically, for our massive broadcast audience – we’re designing for the cameras. That means exploiting iconic geography, architecture and music to create a show that is uniquely of its time and place. These days, the soundtrack in particular serves to express the London ‘brand’ to the extent that what works so well for us simply wouldn’t make sense anywhere else – we try to avoid anything generic."

Inside Zolkwer

How did you get into brand experience? It’s all a bit of a cliché, really – a bit of talent, a lot of hard work and even more luck. First of all, I got into theatre, film, art, music and dance. Then my early education and professional experience allowed me to explore and play in a bunch of areas before I joined the "industry".

What’s the biggest job that you’ve worked on? I was the project and creative director for the opening and closing ceremonies of the Athens 2004 Olympic Games – that would be the biggest in terms of the combination of creative challenge, production scale, budget, ambition, broadcast reach and sheer fear.

Where do you find inspiration? Perhaps the thing that really inspires me is the ultimate challenge for anyone working in "creative": to do something wholly original that also has worth.

What will you be working on next? I’m the head of ceremonies for the Glasgow 2014 Commonwealth Games.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published