Davies promoted to managing director at TBWA

LONDON - TBWA\London's Victoria Davies has been promoted to managing director in a management shake-up that includes three other senior promotions.

In her new role, Davies, previously the agency's joint deputy managing director alongside Neil Hourston, will oversee the day-to-day running of the agency. She will also retain responsibility for the McDonald's business, which TBWA\London won earlier this year.

Davies fills a role which has been vacant since February, when Matt Shepherd-Smith, the then managing director, was promoted to chief executive. Her partner, Hourston, has been made the executive planning director, a role he inherits from Neil Dawson, now TBWA's chairman.

Both roles will report to Shepherd-Smith.

Dawson said the management changes would help to resolve any recent instability in the agency. "Our two main focuses are to put 'disruption' at the core of everything we do, and to improve and build our account services," he said.

Although he acknowledged that the promotions had been a long time coming, Dawson said of the timing: "Inevitably, when you become the chief executive you don't make important decisions on day one."

Additionally the agency's two managing partners - Tom Morton and Robert Harwood-Matthews - have been handed new briefs.

Morton becomes the head of planning, filling Hourston's shoes, and Harwood-Matthews becomes the client services director, filling a role Davies held responsibility for as deputy managing director.

Shepherd-Smith said: "TBWA has a history of nurturing great talent and promoting from within. These are all outstanding individuals who will have a real impact on the agency in their new roles."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).