Davis and Budds take permanent posts at Leo Burnett

Anita Davis and Jonathan Budds, the pair behind Eurostar’s controversial launch commercial, are coming together again to take up new jobs at Leo Burnett.

Anita Davis and Jonathan Budds, the pair behind Eurostar’s

controversial launch commercial, are coming together again to take up

new jobs at Leo Burnett.



Davis and Budds - who are married - worked together occasionally while

in the same creative group at Young & Rubicam during the early 90s.

However, they have never before been hired as a permanent creative

duo.



’Anita and Jonathan have been freelancing with us for several weeks.



In that time they’ve produced a quantity and quality of work which made

it a very simple decision to offer them a job,’ Nick Bell, joint

executive creative director at Burnett, said.



Davis added that they were joining Burnett because the atmosphere was

right: ’The agency has a great feel about it when you come in here - the

whole management structure is very sound.’



Apart from the Eurostar work, Budds is perhaps best known for writing an

award-winning commercial for Fosters lager, based on a steamy ad for

Haagen-Dazs that spoofed the erotic film, 91/2 weeks. The ad, which won

a D&AD silver nomination, was devised with the art director, Brian

Connolly.



After Y&R, Budds moved to GGT, but was a casualty of the agency’s merger

with TBWA, and left last year.



Davis quit Y&R five months ago after her former partner, Paul Catmur,

left the industry. She is known for a British Rail ad, ’French

Connection’, which included clips from the eponymous film, and won a

D&AD silver.



Before Y&R, where she was joint deputy creative director with Sam

Hurford, Davis worked at DDB (which later merged with BMP) under Tony

Cox, FCB and WCRS.