Anita Davis and Jonathan Budds, the pair behind Eurostar’s
controversial launch commercial, are coming together again to take up
new jobs at Leo Burnett.
Davis and Budds - who are married - worked together occasionally while
in the same creative group at Young & Rubicam during the early 90s.
However, they have never before been hired as a permanent creative
’Anita and Jonathan have been freelancing with us for several weeks.
In that time they’ve produced a quantity and quality of work which made
it a very simple decision to offer them a job,’ Nick Bell, joint
executive creative director at Burnett, said.
Davis added that they were joining Burnett because the atmosphere was
right: ’The agency has a great feel about it when you come in here - the
whole management structure is very sound.’
Apart from the Eurostar work, Budds is perhaps best known for writing an
award-winning commercial for Fosters lager, based on a steamy ad for
Haagen-Dazs that spoofed the erotic film, 91/2 weeks. The ad, which won
a D&AD silver nomination, was devised with the art director, Brian
After Y&R, Budds moved to GGT, but was a casualty of the agency’s merger
with TBWA, and left last year.
Davis quit Y&R five months ago after her former partner, Paul Catmur,
left the industry. She is known for a British Rail ad, ’French
Connection’, which included clips from the eponymous film, and won a
Before Y&R, where she was joint deputy creative director with Sam
Hurford, Davis worked at DDB (which later merged with BMP) under Tony
Cox, FCB and WCRS.