Neil Dawson, one of the five stakeholders in Miles Calcraft
Briginshaw Duffy, is quitting the agency to take the planning helm at
Dawson joined MCBD in September 1999. He becomes TBWA's executive
Neil Hourston, TBWA's head of planning, will report to Dawson. Dawson
will work at the top of the agency alongside the chief executive, Garry
Lace, and the chairman, Trevor Beattie. He will, however, officially
report to Lace.
The hiring follows the departure of TBWA's former chief executive and
heavyweight planner, Simon Clemmow, two weeks ago.
Lace, who worked with Dawson at Euro RSCG Wnek Gosper, said: 'Neil's
appointment says everything about our commitment to providing clients
with the best strategic advice in the market. He's a mate, a brilliant
planner and will be a key member of our management team.'
Jeremy Miles, the chairman of MCBD, said: 'I'm saddened Neil is leaving,
but he's going to a fantastic job in a great agency.'