The Trade Desk

Day 28: VIDEO - Why Cross-Device is the True Path to Purchase

Campaign and The Trade Desk host a discussion about the changing nature of cross-device targeting

Consumption habits have changed, with consumers using multiple devices to perform single taskes. Campaign and The Trade Desk gathered top media planners and marketers to discuss how cross-device targeting is changing – check out some of the key findings from the event in this video.

We're counting down the days until Dmexco kicks off – and we've got something new for you every day until the big event. Check back here daily for articles and insights – or just something to stoke your anticipation for the big event.

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About The Trade Desk

The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video, and social, and on a multitude of devices, including computers, mobile devices, and connected TV.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.