DCM commissions Caria to improve 'complex and costly' media buying

Digital Cinema Media is working with Caria, the media and creative campaign service, to improve the cinema media buying process for agencies.

Daniel Craig as James Bond in Spectre, which helped cinema ticket sales in the UK
Daniel Craig as James Bond in Spectre, which helped cinema ticket sales in the UK

DCM said the move will provide its partner media agencies with a "more streamlined campaign management service, ensuring cinema is aligned with other AV media channels".

Caria is an industry-wide AV system for TV, video-on-demand and online video, owned by IMD Optimad.

Davina Barker, the head of agency sales at DCM, said: "Last year, cinema advertising saw its best ever growth year-on-year, with the medium’s role in the media mix going from strength to strength.

"Cinema plays a vital role on the AV schedule, proving to be impactful and efficient, cutting through the media clutter to help brands grow in value.

"In a world of increasing ad clutter, the media buying process has also become more complex, fragmented and costly and DCM is committed to helping automate this process, by adding value and ensuring transparency in planning, buying and measurement."

A bumper end to the year saw cinema ticket sales in the UK rise to an all-time high in 2015, helped by the launch of Spectre and Star Wars: The Force Awakens in the fourth quarter of the year.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published