DCM partners D&AD to push creativity

Digital Cinema Media (DCM) has partnered with the advertising and design charity D&AD in a bid to encourage creativity in cinema advertising.

Inspired by Film: DCM partners with D&AD to encourage creativity in cinema ads
Inspired by Film: DCM partners with D&AD to encourage creativity in cinema ads

The programme, "Inspired by Film", will aim to showcase brilliant creative work, promote filmcraft techniques that could be used in advertising and encourage debate about the way film influences the creative industries.

As part of the D&AD New Blood Awards scheme for students and aspiring creatives, DCM will ask young filmmakers to produce a 25-second ident that demonstrates the emotional range you can confer on the big screen.

Zoe Jones, the marketing director at DCM, said: "Working with D&AD in its mission to inform, educate and inspire those who work in the creative industries is a privilege and a passion for DCM.

"The very best writing, directing and storytelling talent works across the film and advertising industries and D&AD’s commitment to the legacy of the most innovative and creative work as well as its commitment to developing future talent and innovations is what we’re truly inspired by."

D&AD developed a similar partnership with the Radio Advertising Bureau in 2011 to encourage creativity in radio advertising.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).