DDB London lands DatingDirect.com ad account

LONDON - DDB UK has been appointed to the UK DatingDirect.com account without a pitch.

DatingDirect.com...has appointed DDB
DatingDirect.com...has appointed DDB

Agence V, the DDB-owned incumbent, has until now produced global work from its Paris office.

The new arrangement will see DDB produce a series of campaigns in the UK market this year. The first campaign, which runs across national TV from this month, explains how customers who fail to find love in the first 12 months with the service will get a full refund.

DatingDirect, which was established in 1997, is now the biggest online dating service in the UK. Last year it was acquired for £27.3 million by Meetic, the French-based dating company.

In March the company sponsored the third series of Grey's Anatomy on Channel Five.

The idents, created by Fin London, featured the line "Same Game, New Rules" and showed conventional dating stereotypes between men and women being challenged.

Stephen Woodford, the chief executive of DDB UK, said: "We are thrilled to be involved with a brand as innovative and ambitious as DatingDirect. It is a terrific creative opportunity."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).