DDB Needham wins 'hip' hotel chain launch task

- DDB Needham Chicago has been appointed to handle the launch of W Hotels, a new chain owned by Starwood Hotels & Resorts Worldwide.

- DDB Needham Chicago has been appointed to handle the launch of W Hotels, a new chain owned by Starwood Hotels & Resorts Worldwide.

DDB already handles the creative for Starwood's Westin Hotels as well as the media buying. Its first task will be to work on the launch of the W Hotel in New York, which is due to open in November. The first advertising from the agency will kick off in the spring.

W Hotels will be positioned as a hip, new business travel hotel brand. and will have a presence in a range of US cities including Chicago, Atlanta, San Francisco, Seattle, Los Angeles, Washington DC, Boston and Denver. They also will expand internationally in 2000.







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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).