- DDB Needham Chicago has been appointed to handle the launch of W Hotels, a new chain owned by Starwood Hotels & Resorts Worldwide.
DDB already handles the creative for Starwood's Westin Hotels as well as the media buying. Its first task will be to work on the launch of the W Hotel in New York, which is due to open in November. The first advertising from the agency will kick off in the spring.
W Hotels will be positioned as a hip, new business travel hotel brand. and will have a presence in a range of US cities including Chicago, Atlanta, San Francisco, Seattle, Los Angeles, Washington DC, Boston and Denver. They also will expand internationally in 2000.