DDB Paris takes Glamour pan-European ad account

DDB Paris has won the pan-European account for Glamour, Condé Nast's glossy women's monthly title, after a four-way pitch.

Glamour...DDB Paris takes ad account
Glamour...DDB Paris takes ad account

JWT London, as well as Ogilvy Advertising and BETC Euro RSCG were informed earlier this week that they had not been successful.

Condé Nast called a review of the account mid-July after it had been dormant for some time.

It is understood the magazine publisher called a review with the aim of revamping Glamour's image to make it more upmarket.

JWT London's last UK campaign for Glamour included the end line: "Fits into your life and your handbag."

The pitch was run out of Condé Nast's London office.