DDB website reveals the true cost of a Volkswagen

Be the first to comment
Volkswagen: unveils true life costs with DDB
Volkswagen: unveils true life costs with DDB

DDB has created a website for Volkswagen to support the brand's wider "unbelievable value" campaign, which aims to dispel perceptions that the brand's cars are expensive.

The website and its "total life cost" message have been produced to promote Volkswagen as a value for money brand, while providing a visually stimulating user experience.

The site has been designed to represent a miniature modern village, populated with animated inhabitants.

Visitors can make lifestyle choices in the village, such as where they live and go on holiday, which the website adds up to create their total life cost. The individual cost report can then be shared on Facebook.

One of the sections asks the user what cars they drive over their lifetime, highlighting the savings the Volkswagen's range can offer over its competitors as well as the chance to book a test drive.

The site's voiceover says "you need to think beyond the purchase price to see the bigger picture", reinforcing the message that while a Volkswagen may seem more expensive than other automotives it offers better value for money.

The website is supported by a national poster and press campaign and ties in with the Volkswagen "Value option" TV ad campaign.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published