DDB wins Budweiser advertising account

LONDON - Budweiser, the Anheuser-Busch InBev-owned alcoholic brand, has appointed DDB to handle its £5.5 million advertising account for the UK and Ireland.

Budweiser... picked DDB
Budweiser... picked DDB

The agency won the business after a pitch against Rainey Kelly Campbell Roalfe/Y&R, which was handled by the AAR.

Fallon, the incumbent on the UK account, and TBWA\London both withdrew from the process at an earlier stage, having made it on to the initial shortlist.

The pitch was handled by James Watson, the director of marketing at Budweiser, and courted controversy after it was revealed that all pitching agencies had been asked to sign a non-disclosure agreement that includes an intellectual property rights waiver.

DDB was already the incumbent on Budweiser's Ireland account, and is also the agency of record on the global business. The agency recently produced a campaign for the brand called "lyrics", which was shot from a moving train.

Fallon won the UK Budweiser account in October 2007 after a pitch against DDB, RKCR\Y&R and Euro RSCG London.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).