Dean Pinnington, an art director, and Luke Ashton, a copywriter, were working at Abbott Mead Vickers BBDO as part of its freelance integrated team. They worked on the pitch for MBNA and went on to create an integrated campaign for the brand.
The pair began working together in 2003 at WCRS, where they oversaw the integrated launch of the Bulldog broadband brand.
"We are excited to have Luke and Dean on board," Jon Goulding, the DDB WWAV Rapp Collins managing director, said. "They bring a wealth of experience creating truly integrated relationship marketing ideas that change consumer behaviour."
DDB WWAV Rapp Collins launched in March. Its client list includes Hertz, Exclusive Resorts and Getty Images. It offers relationship marketing expertise to DDB clients and also pitches for integrated marketing accounts.
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