De Beers, 'Mythical Women', by Les Ouvriers du Paradis

The diamond producer De Beers is attempting to position itself as a luxury jewellery retailer in a new international print campaign from Les Ouvriers du Paradis, the Red Cell-owned Paris agency. The ads depict mythical women wearing De Beers jewellery. "Eve" features a red-headed model clutching the fateful apple to her cheek, while "Venus" borrows from Botticelli's The Birth of Venus with a close-up of the same model adopting a pose from the painting. A third execution, "Diane", features the model as the Roman goddess Diana the hunter.