Dean assumes creative helm at BDDH

John Dean is taking creative command at Partners BDDH as part of a revamp of the agency’s internal structure in which the title ’partner’ is being wiped from all job descriptions.

John Dean is taking creative command at Partners BDDH as part of a

revamp of the agency’s internal structure in which the title ’partner’

is being wiped from all job descriptions.



Dean becomes the agency’s creative director while his partner, Simon

Green, takes on the title of head of art.



Green announced his intention to develop his interests as a commercials

director last month and has already filmed a spot for the Mercedes

A-Class.



Derek Day, one of the agency’s founders, will be head of international

creativity. Both Green and Day will report to Dean.



Simon Toaldo, the agency’s managing director who joined from Rapier last

month, has been instrumental in bringing about the changes.



He said: ’We have the right people in the agency to continue our

success, but we do need to clarify roles and responsibilities.’



The agency’s chief planner, Malcolm White, has been given overall

responsibility for the strategic direction of both the agency and the

group, while Paul Jeffrey will be head of planning, reporting to White.

Wendy Leigh becomes head of television.



Toaldo added: ’If we are to maintain last year’s momentum and make

further progress in 1999, it is vital that our management structure

evolves accordingly.’



The agency’s recent new-business wins include the pounds 3 million

Guardian account, BT’s pounds 3 million Talking Pages, Ikea workstations

and Morgan’s Spiced Rum. Partners BDDH was bought by the US group,

Snyder Communications, last November.



Meanwhile, Jeff Cobb, who was the operations partner of the agency, is

leaving to work as a consultant. He joined from BT, where he was head of

advertising procurement, seven months ago.



Nigel Long, the chief executive of Partners BDDH, said: ’Jeff has been

an invaluable agent of change. Simon has been focused internally on

making sure that the right people are in the right roles doing the right

job.’



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