Deep Heat to sponsor weather on ITV's Daybreak

Independent agency, the7Stars, has brokered a deal for Mentholatum's heat rub brand Deep Heat to be the headline sponsor of ITV1's 'Daybreak' national weather coverage.

Deep Heat: to sponsor national weather coverage on ITV1's Daybreak
Deep Heat: to sponsor national weather coverage on ITV1's Daybreak

The deal, which is worth £500,000, will run for four months, starting on 3 September. The creative was designed by Concentric Advertising London.

The7stars has also negotiated a multi-platform deal for Mentholatum's Deep Freeze brand with Sky Sports online and Sky Pub Finder, focusing on the football season which started last week.

Matthew Jamieson, senior product manager at Mentholatum said: "This is a major campaign for Deep Heat and the7stars has answered our brief perfectly.

"Daybreak's audience is a great fit for this campaign, which is very much in line with our targets and business objectives, and we're looking forward to seeing the results of the7stars’'work."

Rhiannon Murphy, head of TV at the7stars, said: "There is a clear synergy between Deep Heat as a product, and the programming content of 'Daybreak' weather.

"Our target audience has a real affiliation with the channel and this sponsorship allows Deep Heat to remain front of mind during the winter months which fits in perfectly with Mentholatum's commercial strategy."

The7Stars recently picked up the £1.5m media business of McArthurGlen, the designer chain outlet

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More