Deezer launches partnership with Manchester United as its official music partner

Manchester United has teamed up with music streaming service Deezer in a partnership that will see current and former players of the club take part in a digital campaign.

The campaign launches today across the social media channels of both partners, will star Jesse Lingard, Paul Pogba, Morgan Schneiderlin, Ashley Young and Rio Ferdinand, and explores how music can help footballers to focus and relax and so improve their performance.

As part of the deal, Deezer will offer playlists compiled by football players and special match day playlists.

The partnership bolsters the sports credentials of Deezer, which is already the exclusive source of live Premier League commentary in 37 European countries outside the UK and Ireland.

Deezer also has a deal with talkSPORT, which holds radio broadcast rights to stream live commentaries for 89 Premier League games a year, along with certain games from other competitions, including the FA Cup and Champions League,

Hans-Holger Albrecht, CEO of Deezer, said: "We are thrilled to be collaborating with one of the most recognised football teams in the world to give fans that are both hugely passionate about music and football access to compelling, entertaining and innovative content."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More