Deezer launches partnership with Manchester United as its official music partner

Manchester United has teamed up with music streaming service Deezer in a partnership that will see current and former players of the club take part in a digital campaign.

The campaign launches today across the social media channels of both partners, will star Jesse Lingard, Paul Pogba, Morgan Schneiderlin, Ashley Young and Rio Ferdinand, and explores how music can help footballers to focus and relax and so improve their performance.

As part of the deal, Deezer will offer playlists compiled by football players and special match day playlists.

The partnership bolsters the sports credentials of Deezer, which is already the exclusive source of live Premier League commentary in 37 European countries outside the UK and Ireland.

Deezer also has a deal with talkSPORT, which holds radio broadcast rights to stream live commentaries for 89 Premier League games a year, along with certain games from other competitions, including the FA Cup and Champions League,

Hans-Holger Albrecht, CEO of Deezer, said: "We are thrilled to be collaborating with one of the most recognised football teams in the world to give fans that are both hugely passionate about music and football access to compelling, entertaining and innovative content."