Delaney Fletcher links Ambrosia to the West Country

Delaney Fletcher Bozell has launched a quirky pounds 3 million commercial, featuring a man riding a cow in central London, to promote Ambrosia’s Creamed Rice.

Delaney Fletcher Bozell has launched a quirky pounds 3 million

commercial, featuring a man riding a cow in central London, to promote

Ambrosia’s Creamed Rice.



The campaign, which includes a 50-second film and a ten-second cut-down,

presents Ambrosia as a proper pudding and not one to be left in the

cupboard. It is aimed at housewives who already know and like the

product but who may buy it infrequently.



The spot opens on a rush-hour platform at Paddington Station - the

gateway to the West Country. A man, dressed in cap and tweeds, is

sitting astride his cow, eating a bowl of Ambrosia, and singing about

the joys of going West. The scene then switches to the rolling hills of

Devon - representing Ambrosia’s ability to bring the country to the

city. The strapline - ’Devon knows how they make it so creamy’ -

continues from recent campaigns.



The campaign was created at Delaney Fletcher by the art director, Gary

Betts, and the copywriter, Malcolm Green. It was directed by Theo

Delaney through Tomboy.



The backing track is based on the song Go West, originally recorded by

the Village People but made famous in the 90s by the Pet Shop Boys. It

is sung by Peter Budd from the 70s group, the Wurzels.



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