Delaney Fletcher to propel FTSE to lead position in Europe

Delaney Fletcher Bozell has picked up a pounds 2 million pan-European brief to promote the FTSE indices in the financial community.

Delaney Fletcher Bozell has picked up a pounds 2 million

pan-European brief to promote the FTSE indices in the financial

community.



The campaign is the fruit of a joint venture between Pearson, which owns

of the Financial Times, and the London Stock Exchange. It will be the

first time that the FTSE has advertised.



Delaney Fletcher, which holds the Financial Times advertising account,

was a late entrant to the pitch-list. Joshua, the below-the-line arm of

Grey Advertising, has picked up the pounds 1 million direct marketing

business.



OgilvyOne is also understood to have pitched for the business. Media

planning and buying is still under discussion.



The long-term aim of the campaign is to establish the FTSE as the

world’s dominant index. But, following the launch of the Euro, Europe is

the first priority.



Last year’s strategic alliance between the London and Frankfurt stock

exchanges strengthens the possibility that there might be single

European stock exchange.



The campaign will attempt to position the FTSE as the dominant index in

Europe. Dow Jones, the FTSE’s biggest rival, has been running a campaign

for six months.



Greg Delaney, creative director of Delaney Fletcher, said: ’The FTSE is

the best-known index in the UK. We want to make it the best-known index

in Europe and the rest of the world.’



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