Delaney Fletcher is Snowdrop’s partner in fighting gun law

Snowdrop, the campaign to ban all civilian handguns in the wake of the Dunblane tragedy, has hired an advertising agency to keep its message in the front of people’s minds in the run-up to the general election.

Snowdrop, the campaign to ban all civilian handguns in the wake of

the Dunblane tragedy, has hired an advertising agency to keep its

message in the front of people’s minds in the run-up to the general

election.



Delaney Fletcher Bozell has already started work on a press and cinema

campaign, designed to maximise pressure on politicians of all parties

this spring as they prepare to go to the country.



It will coincide with the final reading of The Firearms (Amendment) Bill

in the House of Commons. The bill was hastily put together after Thomas

Hamilton shot 16 children and their teacher at a Dunblane school last

March. However, it does not go far enough for the Snowdrop

campaigners.



After it becomes law, members of the public will still be allowed to use

.22 single-shot and multi-shot handguns, a loophole Snowdrop maintains

could still lead to unnecessary deaths.



Snowdrop was started by eight parents from the Dunblane area, who

collected a 500,000-signature petition proposing a ban on the private

ownership of handguns.



Barry Delaney, founder and creative partner of Delaney Fletcher,

commented: ’We see the case for a total ban on handguns as irresistible.

There are many alternative sports available to gun club members, but you

cannot replace a murdered child.’



The anti-handgun lobby has used advertising before. The Gun Control

Network ran two posters in the Westminster area through Saatchi and

Saatchi on the eve of the House of Lords debate on the Firearms

(Amendment) Bill in January.



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