Snowdrop, the campaign to ban all civilian handguns in the wake of
the Dunblane tragedy, has hired an advertising agency to keep its
message in the front of people’s minds in the run-up to the general
Delaney Fletcher Bozell has already started work on a press and cinema
campaign, designed to maximise pressure on politicians of all parties
this spring as they prepare to go to the country.
It will coincide with the final reading of The Firearms (Amendment) Bill
in the House of Commons. The bill was hastily put together after Thomas
Hamilton shot 16 children and their teacher at a Dunblane school last
March. However, it does not go far enough for the Snowdrop
After it becomes law, members of the public will still be allowed to use
.22 single-shot and multi-shot handguns, a loophole Snowdrop maintains
could still lead to unnecessary deaths.
Snowdrop was started by eight parents from the Dunblane area, who
collected a 500,000-signature petition proposing a ban on the private
ownership of handguns.
Barry Delaney, founder and creative partner of Delaney Fletcher,
commented: ’We see the case for a total ban on handguns as irresistible.
There are many alternative sports available to gun club members, but you
cannot replace a murdered child.’
The anti-handgun lobby has used advertising before. The Gun Control
Network ran two posters in the Westminster area through Saatchi and
Saatchi on the eve of the House of Lords debate on the Firearms
(Amendment) Bill in January.