Delaney Lund Knox Warren & Partners has been dealt a severe blow
with the news that the Teacher Training Agency is moving its
high-profile pounds 4 million advertising account to McCann-Erickson
The move follows a stat-utory review, which was announced last year
(Campaign, 19 November) with an open tender. It is understood that
McCann pitched against the incumbent, J. Walter Thompson Manchester, and
another unnamed agency to secure the account.
The media planning and buying business will move from the Delaney Lund
affiliated agency BJK&E to Universal McCann.
Delaney Lund, formerly Delaney Fletcher Bozell, has produced some of its
best work for the TTA. Its ’talking heads’ spot, which starred Tony
Blair and featured a teacher capturing the imagination of children, won
sev-eral creative awards.
The news came as a surprise to the agency, given the standard of work it
had produced for the TTA.
However, there have recently been key personnel changes at the
organisation, including a new director of communications and marketing,
It is the latest in a series of high-profile account moves out of the
agency, since it opted out of the merger between Bozell and FCB last
autumn. Bestfoods moved its Hellmann’s business to BMP DDP, Ambrosia
switched to HHCL & Partners and Typhoo handed its account to Mother.
Delaney Lund has just completed a new commercial for the TTA, which is
expected to launch at cinemas this weekend. Its contract with the
company expires in June 2000.
Future TTA advertising will be expected to encourage more people to
enter the profession.