Delaney Lund Knox hit as McCann nets teacher training job

Delaney Lund Knox Warren & Partners has been dealt a severe blow with the news that the Teacher Training Agency is moving its high-profile pounds 4 million advertising account to McCann-Erickson Manchester.

Delaney Lund Knox Warren & Partners has been dealt a severe blow

with the news that the Teacher Training Agency is moving its

high-profile pounds 4 million advertising account to McCann-Erickson

Manchester.



The move follows a stat-utory review, which was announced last year

(Campaign, 19 November) with an open tender. It is understood that

McCann pitched against the incumbent, J. Walter Thompson Manchester, and

another unnamed agency to secure the account.



The media planning and buying business will move from the Delaney Lund

affiliated agency BJK&E to Universal McCann.



Delaney Lund, formerly Delaney Fletcher Bozell, has produced some of its

best work for the TTA. Its ’talking heads’ spot, which starred Tony

Blair and featured a teacher capturing the imagination of children, won

sev-eral creative awards.



The news came as a surprise to the agency, given the standard of work it

had produced for the TTA.



However, there have recently been key personnel changes at the

organisation, including a new director of communications and marketing,

Anna Campopino.



It is the latest in a series of high-profile account moves out of the

agency, since it opted out of the merger between Bozell and FCB last

autumn. Bestfoods moved its Hellmann’s business to BMP DDP, Ambrosia

switched to HHCL & Partners and Typhoo handed its account to Mother.



Delaney Lund has just completed a new commercial for the TTA, which is

expected to launch at cinemas this weekend. Its contract with the

company expires in June 2000.



Future TTA advertising will be expected to encourage more people to

enter the profession.



Topics