Delaney Lund Knox Warren picks up War Museum task

Delaney Lund Knox Warren has secured the Imperial War Museum’s account to promote the Holocaust Exhibition. It is the agency’s first win since announcing its break away from its parent, True North, last month.

Delaney Lund Knox Warren has secured the Imperial War Museum’s

account to promote the Holocaust Exhibition. It is the agency’s first

win since announcing its break away from its parent, True North, last

month.



The agency pitched as Delaney Fletcher Bozell, but will handle the

account as Delaney Lund Knox Warren.



It beat Abbott Mead Vickers BBDO and McCann-Erickson to secure the task,

which is expected to veer away from using shock tactics.



The Holocaust Exhibition, which opens next summer, will be the museum’s

main project to mark the millennium. The exhibit will be funded by a

heritage lottery grant as well as private donations. It received pounds

1 million from the Wolfson Foundation and from Stephen Rubin, the

chairman of the Pentland Group, while Marks & Spencer has donated pounds

250,000.



Suzanne Bardgett, project director of the Holocaust Exhibition,

explained how important its role would be: ’We felt the Holocaust was a

major gap in our 20th century history, but it is on the National

Curriculum, so we felt we should support teachers in this very difficult

subject.



’Delaney Fletcher shared a strong sense of the importance of the subject

matter and showed a strong creative imagination.’



The exhibit will be in the museum’s new galleries, taking up two floors.

It will address the rise of Adolf Hitler, the setting up of the ghettos,

the concentration camps, international reactions to Nazi policies and

survivors’ stories.



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