Delaney Lund Knox Warren & Partners has netted the estimated pounds
10 million pan-European Financial Times MarketWatch ad account.
Leagas Delaney, Bartle Bogle Hegarty, M&C Saatchi and WCRS also pitched
for FT MarketWatch, an internet service that provides financial news to
Media will be handled by Delaney Lund’s sister media agency, BJK&E. No
other media agencies pitched for the business.
It is a crucial win for the agency as the importance of its Financial
Times client has grown following the departure of other key accounts
including Bestfoods and Typhoo, which have moved their business
FT MarketWatch is a joint venture between The Financial Times Group and
MarketWatch.com. The venture will see a UK version of
CBSMarketWatch.com, which is already well established in the US.
The English version will kick off in June with French and German
language sites launching by the end of the year.
Delaney Lund was a natural fit for the project as it already handles the
FT account and FT.com while its affiliated network, FCB, handles the
CBSMarketWatch.com account in the US.
BBH handles the financial site, FTyourmoney.com.
Greg Delaney, the chairman of Delaney Lund, said: ’The combination of
the authority and integrity of the FT brand with MarketWatch’s
experience and success in the US will be dynamite in Europe.’