Delaney Lund lands pounds 10m FT net task

Delaney Lund Knox Warren & Partners has netted the estimated pounds 10 million pan-European Financial Times MarketWatch ad account.

Delaney Lund Knox Warren & Partners has netted the estimated pounds

10 million pan-European Financial Times MarketWatch ad account.



Leagas Delaney, Bartle Bogle Hegarty, M&C Saatchi and WCRS also pitched

for FT MarketWatch, an internet service that provides financial news to

private investors.



Media will be handled by Delaney Lund’s sister media agency, BJK&E. No

other media agencies pitched for the business.



It is a crucial win for the agency as the importance of its Financial

Times client has grown following the departure of other key accounts

including Bestfoods and Typhoo, which have moved their business

elsewhere.



FT MarketWatch is a joint venture between The Financial Times Group and

MarketWatch.com. The venture will see a UK version of

CBSMarketWatch.com, which is already well established in the US.



The English version will kick off in June with French and German

language sites launching by the end of the year.



Delaney Lund was a natural fit for the project as it already handles the

FT account and FT.com while its affiliated network, FCB, handles the

CBSMarketWatch.com account in the US.



BBH handles the financial site, FTyourmoney.com.



Greg Delaney, the chairman of Delaney Lund, said: ’The combination of

the authority and integrity of the FT brand with MarketWatch’s

experience and success in the US will be dynamite in Europe.’



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).