Dell awards Rapp Collins £35m pan-European direct business

- WWAV Rapp Collins has scooped the £35 million pan-European direct marketing business for Dell computers after a final shoot-out against IMP.

- WWAV Rapp Collins has scooped the £35 million pan-European direct marketing business for Dell computers after a final shoot-out against IMP.

The lengthy pitch process saw a longlist narrowed down to three European networks: Rapp Collins, IMP and BBDO. The bulk of WWAV's task will be to create high-volume direct mail and direct response press advertising.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).