Mother New York has unveiled its first campaign for Dell, with a US-only TV spot.
The campaign promotes the company's Inspiron laptop, which is available in a range of bright colours.
The 60-second spot opens with a man using a pink Inspiron laptop while sunbathing and simultaneously using matching pink dumbbells. He is flanked by two models wearing pink bikinis.
The ad then progresses through several scenes that all feature people using coloured laptops in environments which match the colour of their Inspiron.
The campaign, which also includes press, outdoor and digital activity, is based around the idea of bringing the fun back into computers, while emphasising the more personal relationship people have with technology today.