Dell Computers reviews its pounds 5m account with Travis Sully Harari

Dell Computers is reviewing its pounds 5 million UK creative


Travis Sully Harari currently handles the business, which involves

product advertising across Dell's range. The company has yet to draw up

a shortlist for the pitch, which will run from Dell's Irish


The pitch is separate to the pounds 100 million global review, which

kicked off earlier this month in the US. BBDO Worldwide handles the

global account from New York.

In the past year Travis Sully Harari has created advertising across

various Dell ranges, including its PC and workstation products, the vast

majority in the press.

Dell is tackling an increasingly competitive marketplace and is moving

towards selling bespoke systems online. It launched a direct sales model

last year using the line: 'Dell. It's how 'e' works', to emphasise its

internet credentials. The repositioning was backed by advertising

through BBDO.

In the US, creative is split between BBDO, which handles corporate work,

and Lowe Lintas, which works on retail and product-related tasks. Lowe

Lintas has also emphasised Dell's internet connectivity with a campaign

called 'Born to web'.

In Europe, Dell is increasingly using direct marketing. Eighteen months

ago it hired WWAV Rapp Collins for a pounds 35 million pan-European

direct marketing brief.

Peter Travis, the chief executive of Travis Sully Harari, said: 'There

is no review as far as we're concerned.'

Dell's marketing director, Charlie Tebbs, was unavailable for comment as

Campaign went to press.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).