Delta drops Saatchis' 'On top of the World'

- Delta Air Lines has dropped its 'On Top of the World' tag-line and asked Saatchi & Saatchi to come up with something new.

- Delta Air Lines has dropped its 'On Top of the World' tag-line and asked Saatchi & Saatchi to come up with something new.

The New York office has been asked to create a more consumer focused message in time for the Autumn. The 'On Top of the World' theme was introduced two years ago.

Although 'On Top of the World' will continue to be used while a fresh idea is developed, new work breaks this week for Delta's BusinessElite service that appears without a tag-line.





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