Denise Clark, the head of radio at New PHD, has surprised the
industry by quitting the agency to join the radio programme producers,
Unique Broadcasting, as commercial manager.
Clark said she had not been actively looking for a job, but that an
opportunity came up which was too good to turn down.
’My long-term ambition has always been to run a small station and I knew
at some point I’d have to move from the buying to the selling side. I
need to work more closely with the radio stations rather than just
sitting in an agency,’ she said.
As commercial manager, Clark will head the Unique division that sells
syndicated programme airtime, as well as the station affiliation
Clark joined the media department at Abbott Mead Vickers BBDO 11 years
ago, rising to become a group manager in the TV department. She took on
the responsibility of radio in 1984 and stayed on in that role when
Abbott Mead merged its media department with New PHD last year. Her
departure comes only six weeks after she returned from maternity
Nick Horswell, a managing partner at New PHD, said: ’Denise has been
planning and talking to us about this for some time. It’s a special
opportunity for her. In the next couple of weeks, we will review the
structure of the radio department and focus on what we need to do.’
He added that Clark’s replacement would be an external appointment.
John Quinn, the commercial director at Unique, said: ’This is a coup for
us and a development for Unique.’