Dennis to double online sales force

Dennis Interactive, the on-line division of Dennis Publishing, has appointed Martin Connolly director of sales and marketing and is planning to double its sales team by the end of 2000.

Dennis Interactive, the on-line division of Dennis Publishing, has

appointed Martin Connolly director of sales and marketing and is

planning to double its sales team by the end of 2000.



Connolly was previously ad manager on Network Reseller magazine before

becoming new-media business manager three years ago.



He will oversee two teams - one selling space on the company websites

and one marketing them to users.



Connolly explained: ’On the sales side we are trying to work as closely

as possible with our clients. For example, we want to provide

advertisers with integrated campaigns which run as part of our

website.’



He added: ’We offer 15 types of advertising - from banner ads to

’buy-now’ buttons - and we also accommodate e-commerce deals.’



Connolly revealed that Interactive revenues at Dennis reached seven

figures last year for the first time, and had grown by 200 per cent in

the last three years.



The sales team comprises seven people and the marketing team two.

Connolly intends to expand the sales unit to 15 by the end of the

year.



The first appointment to be made will be an account manager, who will

probably work on the publishing company’s two highest-profile consumer

websites, Maxim and PS - which is a portal linked to its newest women’s

magazine.



Three senior sales staff are also urgently needed to work on a ’special

project’ which, if given the go-ahead by Dennis management, will go live

in three months.



Dennis Interactive has ten websites - one for each of its magazines -

but has plans to launch at least one web-only product later this

year.



The announcement of Connolly’s appointment came soon after Dennis had

released figures showing its number of unique users has risen more than

10 per cent between February and March to 755,007.



During the same period, the number of page impressions rose by almost

one million to 18.3 million.



Dennis Interactive was established in 1996 to develop web versions of

key Dennis titles, such as MacUser, The Week and Computer Shopper. The

company’s most popular websites are those supporting Maxim and PC Pro.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).