Dennis launches 'ultimate' shopping site for women

– Dennis Interactive, the online division of Dennis Publishing, has launched into the increasingly crowded women's internet portal market with psmagazine.co.uk, a site it is billing as the 'ultimate shopping site for women in the know'.

– Dennis Interactive, the online division of Dennis Publishing, has launched into the increasingly crowded women's internet portal market with psmagazine.co.uk, a site it is billing as the 'ultimate shopping site for women in the know'.

In an effort to stand out from other sites in the market, including IPC's recently launched beme.com, everything featured on the site will be available to buy.

Aside from a familiar mix of fashion, beauty, homes, health and travel content, psmagazine will feature an interactive guide directing women to the best online shops in the UK and an online buying guide offering expert advice.

Guy Sneesby, head of Dennis Interactive, said: "PS Online is what 21st Century women have been waiting for. Women are busier now than ever before and shopping has increasingly become a stressful chore. The PS Online experts will take the leg work out of shopping online by focusing on where to go for quality deals and service, but maybe more importantly highlighting where not to."

The site is partnered with a print version, which hits the newsstands next week supported by a £1.5 million advertising campaign.





Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).