Dennis Interactive, the online division of Dennis Publishing, has launched into the increasingly crowded women's internet portal market with psmagazine.co.uk, a site it is billing as the 'ultimate shopping site for women in the know'.
In an effort to stand out from other sites in the market, including IPC's recently launched beme.com, everything featured on the site will be available to buy.
Aside from a familiar mix of fashion, beauty, homes, health and travel content, psmagazine will feature an interactive guide directing women to the best online shops in the UK and an online buying guide offering expert advice.
Guy Sneesby, head of Dennis Interactive, said: "PS Online is what 21st Century women have been waiting for. Women are busier now than ever before and shopping has increasingly become a stressful chore. The PS Online experts will take the leg work out of shopping online by focusing on where to go for quality deals and service, but maybe more importantly highlighting where not to."
The site is partnered with a print version, which hits the newsstands next week supported by a £1.5 million advertising campaign.