Dennis sells four titles to Future

Dennis has sold four titles - Hi-Fi Choice, Home Entertainment, Metal Hammer and Classic Rock - to Future.

Dennis has sold four titles - Hi-Fi Choice, Home Entertainment,

Metal Hammer and Classic Rock - to Future.

Group ad manager Rob Debenham and his four sales staff are to move to

Future’s Baker Street office, as is Simon Davies, the publisher of Hi-Fi

Choice and Home Entertainment. Christina Neal, the publisher of Classic

Rock and Metal Hammer, and her editorial staff have been asked to

relocate to Future’s office in Bath.

Home Entertainment with an ABC of 20,112 and Hi-Fi Choice with an ABC of

21,613 - the number two magazine in the hi-fi market - are to be

consolidated into Future’s existing portfolio of T3 and What DVD?.

Classic Rock launched last year and Metal Hammer, which is published

under licence in Spain, the US, Israel and Russia, had an average UK

sale of 39,485 for the first six months of 1999. Future’s music

portfolio, which includes Guitarist and Total Guitar, is to be enhanced

by a major launch, based in London, in the spring.

No decision has been taken on whether the titles in the two expanded

portfolios will be packaged as a group sell. Future’s publishing

director Mike Frey said: ’It’s too early to say. We are looking at the

opportunities and will then decide on whether we need to


Future has also acquired the Home Entertainment, Hi-Fi Choice and Metal

Hammer websites as part of the deal. These sites have been suspended and

are to be relaunched as e-commerce sites in the spring.

Strategic development manager Stuart Anderson said: ’There has been an

explosion of e-commerce activity in consumer electronics over the past

year but there is no single website offering impartial advice. The

acquired websites, when added to our own, will form a buyer’s guide and

the core of our e-commerce strategy.’

Dennis’s managing director Alistair Ramsay said a ’substantial price’

had been received for the four titles, which were Dennis’s lowest ad

revenue earners. He said the company had decided to concentrate on

titles that had more revenue potential.


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