Dennis to tackle gambling with launch of Inside Edge

LONDON - Dennis Publishing is launching a men's lifestyle magazine that will focus on gambling.

Inside Edge launches on March 11 with a target audience of 28- to 55-year-old men who are interested in gambling as a leisure pursuit.

The title is edited by James Hipwell, the former editor of the Daily Mirror's City Slicker column, who left the newspaper after a scandal surrounding shares tipped in the column.

Inside Edge, a monthly title with a cover price of £3.99, will offer content to enable men to make informed bets on sports, financial spreads and casino games. It will have a 55,000 initial print run.

The launch of Inside Edge follows a liberalisation of the UK's gambling laws that will open the way for a glut of casinos across the country.

Its features content will be complemented by gambling experts such as former Chelsea striker Tony Cascarino and Ryder Cup golfer Ronan Rafferty.

Hipwell said: “There are ten of thousands of bookmakers, spread betting firms, both online and traditional casinos, as well as poker websites across the world. But until now there hasn't been a quality magazine in this country to help gamblers turn the odds in their favour.”

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