Dentsu Aegis uses gaming to attract diverse talent

Dentsu Aegis Network UK has started using mobile gaming as a means to recruit entry-level talent from diverse backgrounds.

Dentsu Aegis uses gaming to attract diverse talent

The owner of Carat, Vizeum and Mcgarrybowen hopes to attract candidates who would not necessarily stand out using traditional hiring methods. It also wants to make initial assessments more fun. 

A mobile game, created by Arctic Shores, will test job candidates on their creative thinking and problem-solving capabilities through a series of challenges.

During Advertising Week Europe next week, Dentsu Aegis Network will invite people to take part in a live-escape game. Teams of up to five will attempt to "crack the code", with the fastest winning prizes. 

The recruitment team will be on hand to spot potential candidates.

Gareth Watt, head of recruitment at Dentsu Aegis Network UK and Ireland, said: "We don’t believe in using CVs as the sole basis for determining a person’s worth. We know that some people have a talent for the educational system, but many don’t."

The network launched a new way of hiring last year with digital skills workshops that doubled up as recruitment events.

It claims that this approach has led to a higher proportion of women being hired (an 11% year-on-year rise) and has had an immediate impact on resignation rates (down 9% year on year overall and 16% for women).

Tracy De Groose, chief executive of Dentsu Aegis Network UK and Ireland, said: "By removing barriers,
innovating the way we recruit and creating the right environment for diverse talent to succeed, we open up our doors to new thinking and new ideas."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published