Dentsu agency wins $40m Lexus account in Europe

- Dentsu subsidiary BLD Europe has been appointed by Toyota to handle the estimated $40 million Lexus Europe account.

- Dentsu subsidiary BLD Europe has been appointed by Toyota to handle the estimated $40 million Lexus Europe account.

It is understood that BLD won the account following a pitch against Saatchi & Saatchi, FCB Worldwide and Wensauer & Partner in Germany.

The win could be a potential threat for Saatchi & Saatchi as Toyota is one of the agency's biggest clients internationally.



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