Dentsu completes £3.2bn takeover of Aegis Group

Dentsu's £3.2bn takeover of Aegis Group has gone through, resulting in Jerry Buhlmann, the head of Aegis, taking on the additional role of chief executive of the Dentsu Aegis Network, with responsibility for all operations outside of Japan.

Jerry Buhlmann: chief executive of the Dentsu Aegis Network
Jerry Buhlmann: chief executive of the Dentsu Aegis Network

Yesterday the Chinese regulatory authorities approved the deal and Dentsu said the deal was likely to go through by tomorrow (28 March) but the deal actually completed yesterday so the two marketing giants are now one company.

The Dentsu Aegis Network combines Dentsu’s operations outside of Japan and Tim Andree, senior vice president and the chief executive of Dentsu’s existing operations outside Japan, has been appointed the executive chairman of the combined entity.

The companies in the former Aegis Group (Carat, Vizeum, Posterscope, iProspect and Isobar) will continue to be run as a separate division, Aegis Media, which will be run by Buhlmann as chief executive, alongside his Dentsu Aegis Network role.

Buhlmann said: "In joining forces with Dentsu, Japan’s leading advertising group, we have created the world’s first truly global communications network with the ability to deliver integrated and specialist services that add real value to our clients’ businesses, in a transforming market.

"We are looking to working with our new colleagues at Dentsu."


Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published