Dentsu is uniting its two UK agencies, CDP and travissully, less
than four months after CDP lost its showpiece £20 million Honda
Senior Dentsu executives have agreed that combining CDP's traditional
skills with travissully, which specialises in co-ordinated offline and
online campaigns, makes more economic sense.
The merged operation - to be called cdp-travissully - will claim
billings of £40 million, although redundancies are expected among
the combined 100-strong workforce.
Chris Macleod, CDP's chief executive, will be the chairman of the merged
operation. Peter Travis, the travissully chief executive, retains his
title, as does Gill Sully, the agency's creative and managing
It is unclear where CDP's joint creative directors, Andy Amadeo and Mick
Mahoney, will fit into the new structure.
"These are the only senior management roles to be finalised," Travis
said. "There are a lot more discussions to take place."
No account conflicts are anticipated even though CDP handles Canon while
travissully has Dell. Both agencies are likely to move together to a new
The idea of merging CDP and travissully was first mooted 18 months ago
and finally agreed with Megumi Nimura, Dentsu's senior executive officer
for the US and Europe.