Dentsu's 360i enters Europe in London tie-up with Steak

The Dentsu-owned digital creative shop 360i is to launch a European office based in London.

Connolly: takes on role of managing director at 360i Europe
Connolly: takes on role of managing director at 360i Europe

The agency, which employs 500 staff across five offices in North America, will partner with the Dentsu-owned search shop Steak to provide a full-service digital offering. It will run as a standalone agency based in the same building in Covent Garden.

Rob Connolly, Dentsu’s former chief development officer, has been appointed as the managing director of 360i Europe. He will report to Oliver Bishop, the chief executive at Steak, who takes on the additional role of chief executive of the new agency.

360i Europe’s full-service creative positioning will include an initial focus on social media due to client demand, Connolly said. Enterprise Holdings, the car-rental company that 360i works on in the US, becomes its first client.

The agency will launch this week with Connolly and four members of staff, who will move across from Steak. Employees from 360i US are also expected to transfer to London in the next six months.

Dentsu’s launch of 360i in the UK follows its roll-out of the Mcgarrybowen brand in London last year.

Bryan Wiener, the chief executive of 360i and chairman of Dentsu North America, said: "Oli and Rob are a great team to expand the agency, with Rob’s strength in brand marketing and Oli’s in digital media."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).