Denver Museum of Nature & Science 'tweetaconda' by Carmichael Lynch, Minneapolis

Carmichael Lynch and the Denver Museum of Nature & Science has launched a new Twitter driven campaign called "Tweetaconda," which literally feeds on words.

As visitors scroll the body of the Tweetaconda they can learn facts about the live snakes in the museum's new 'Lizards & Snakes' exhibit which houses more than 60 reptiles from five different continents. Print work also supports the campaign.