AdvertiserDepartment for children, schools and families
SectorGovernment / Non-profit, Associations/institutions and Healthcare
Goldie, Gavin and Stacy's Joanna Page, Nicholas Hoult and ex-eastenders star Michelle Ryan star in this government-backed campaign to tackle the social work sector identity crisis.
In a bid to address the negative press surrounding the Baby Peter case, the campaign aims to show how social workers can help give people a voice.
The second phase of the campaign, set to roll out later in the year, will focus on recruiting people to the social work sector.