Department for Education job ad escapes ban after complaints over teachers' pay claim

A Department for Education ad has escaped a ban from the Advertising Standards Authority after complaints that it misrepresented the potential salary of a teacher.

The ad, created by FCB Inferno, shows different teachers at work talking about the positives of their job.

At the end of the film, the copy reads: "£22k to £27k minimum starting salary", "up to £30k tax-free to train" and "up to £65k as a great teacher".

Complainants argued whether the £65,000 claim was misrepresentative of how much teachers could earn.

The DfE responded to the ASA explaining that the £65,000 salary was an aspirational figure and provided research that showed 12,845 teachers earned £65,000 or more in November 2014.

The ASA said: "We considered that most viewers would understand that the achievement of top range salaries would depend on a number of factors, such as location, responsibilities and competence."

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