Department for Education job ad escapes ban after complaints over teachers' pay claim

A Department for Education ad has escaped a ban from the Advertising Standards Authority after complaints that it misrepresented the potential salary of a teacher.

The ad, created by FCB Inferno, shows different teachers at work talking about the positives of their job.

At the end of the film, the copy reads: "£22k to £27k minimum starting salary", "up to £30k tax-free to train" and "up to £65k as a great teacher".

Complainants argued whether the £65,000 claim was misrepresentative of how much teachers could earn.

The DfE responded to the ASA explaining that the £65,000 salary was an aspirational figure and provided research that showed 12,845 teachers earned £65,000 or more in November 2014.

The ASA said: "We considered that most viewers would understand that the achievement of top range salaries would depend on a number of factors, such as location, responsibilities and competence."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More