AdvertiserDepartment for Education and Schools
ExposureUnited Kingdom and Europe
The Department for Education and Schools is launching a campaign that was created by students from a selection of London's state schools. The children joined forces with Leo Burnett to produce a poster campaign highlighting what their school has helped them to achieve. After producing a number of ideas, five final students were selected and given the opportunity to create their ad, assisted by the creative mentors at Leo Burnett. In one execution, student Kelly Byrne is featured playing her saxophone on the wall of a bedroom adorned with musical notation. The text explains that her school gave her a saxophone and lessons, and she's now working towards her grade 8.