Department of Health seeks ad agency for regulatory body

The Department of Health's medicines regulator is looking for an agency as part of a push to get people to stop using fake slimming pills and counterfeit condoms.

Department of Health sent out briefs to government roster shops
Department of Health sent out briefs to government roster shops

The Medicines & Healthcare Products Regulatory Agency is conducting a review through the Crown Commercial Service and has contacted shops on the government’s creative roster.

It has issued a request for information about the brief, which aims to address the government’s objective to quell demand for counterfeit or unlicensed medicinal goods.

The MHRA said it plans to run a pitch on 11 May and launch the campaign in mid-July. Activity is expected to run in phases over three years. 

The body is particularly concerned with the use of unlicensed weight-loss supplements, condoms and self-test kits to check for sexually transmitted illnesses. Online sales of such products are not subject to the same restrictions that apply to high-street retailers.

Public Health England, also part of the Department of Health, appointed M&C Saatchi to its Living Well and Smokefree campaigns last year.

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