Department of Health selects CMW for Healthy Start scheme

LONDON - The Department of Health has hired CMW to handle direct marketing for its Healthy Start voucher scheme.

Healthy Start…CMW will handle DM
Healthy Start…CMW will handle DM

The agency won the account after a pitch against two undisclosed agencies, in a process handled by COI.

CMW will create marketing campaigns that encourage pregnant women and the mothers of young children to join Healthy Start. The initiative promotes the importance of healthy eating in pregnancy and early childhood.

The campaigns will also aim to reduce the misuse of the vouchers by educating existing participants.

Healthy Start, which was launched in 2006 to replace food and milk welfare tokens, provides recipients with weekly vouchers that can be exchanged for fruit, vegetables and milk at participating retailers.

The vouchers, which are worth £3.10 each, can also be exchanged for vitamins and baby milk formula available from NHS outlets.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More