Derek Morris returns to media roots at ZenithOptimedia

LONDON - Derek Morris, the chief strategy officer at Publicis, is moving to its sister group agency ZenithOptimedia as its vice-chairman.

Morris will work across ZenithOptimedia client business reporting to the chief executive Antony Young and will also try to forge closer links between the media agency and Publicis.

Publicis poached Morris from his communications planning start-up, Unity, two years ago. The aim was to bring a more integrated approach to its work for clients. The agency was the biggest to bring media expertise back in-house.

Tim Lindsay, recently installed as the UK chairman of Publicis, intends to replace Morris with a planning director charged with building a "holistic planning function" across its operations. This process has been underway for some time.

Morris will remain on the Publicis UK group board and will also maintain his relationship with shared group clients as Publicis tries to integrate its media and creative offering.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).