Derren Brown, Jon Snow and Anne-Marie Duff star in Channel 4 Underdog ad

Channel 4's Underdog has returned to explain the broadcaster's public service remit and what makes the channel different from other terrestrial services.

Channel 4: it has launched a new strand of its campaign around privitisation
Channel 4: it has launched a new strand of its campaign around privitisation

The ad by 4Creative shows Underdog, a dog with a man’s body, with his own chat show featuring celebrity guests who talk about their experiences of Channel 4.

The ad launches tonight between Crufts and Gogglebox around 9pm. It features well-known Channel 4 stars such as Ashley Walters, Derren Brown, Jon Snow, Michaela Coel, Alan Carr, Anne-Marie Duff and Rob Delany.

It was created by Jolyon White and Richard Biggs, and directed by Neil Gorringe.

Channel 4 kicked off a campaign with Underdog in July last year amid uncertainty around privitisation.

Dan Brooke, the chief marketing and communications officer at Channel 4, said: "As well as explaining why it is unique, Channel 4 has always backed rising stars and, since everyone loves an underdog, this one’s elevation to chatshow host was inevitable."

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Coca-Cola crashes out of world's top 10 brands
Shares0
Share

1 Coca-Cola crashes out of world's top 10 brands

Coca-Cola, one of the world's most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time.

Just published