Desmond predicts YouView success at expense of Sky

Richard Desmond, founder of Northern & Shell and owner of Channel 5, believes the long-awaited internet TV service YouView is set to significantly shake-up the market, at the expense of Sky.

Desmond predicts YouView success at expense of Sky
Desmond predicts YouView success at expense of Sky
A bullish Desmond believes the delayed venture between the BBC, ITV, Channel 4, Channel 5, TalkTalk, BT and Arqiva, is back on track since Lord Sugar has taken the lead as non executive chairman.

He told Media Week: "YouView is probably going to be the biggest thing on television since Sky launched."
Read Richard Desmond’s comments on YouView and wider media issues here.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).