Deutch forced off Budweiser roster by rival MillerCoors

Be the first to comment
Budweiser...Deutsch forced off account
Budweiser...Deutsch forced off account

LONDON - Interpublic agency Deutsch has been forced to stop working for the Anheuser-Busch owned beer Budweiser, after rival brewing giant MillerCoors, also an IPG client, voiced grievances over an ad.

According to a report in AdAge, MillerCoors became annoyed by the client conflict after learning that Deutsch was producing ads that attacked the authenticity of its brands.

The ads for Budweiser have not been aired but are believed to highlight the fact that Coors and Miller share the same brewery.

MillerCoors, which was formed from Canada’s Molson Coors and South African-based brewer SAB Miller, uses the IPG agency DraftFCB to handle its media planning and creative advertising for Coors and Miller.

The news coincides with controversy surrounding the UK pitch for Budweiser’s advertising account. Pitching agencies were asked to sign away the intellectual property rights to their pitch ideas.

Both the incumbent Fallon and TBWA London pulled out of the contest.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published