Duckworth Finn Grubb Waters has scooped the pounds 6 million
rebranding task for the travel company Airtours' retail travel agent
The agency beat Delaney Lund Knox Warren & Partners and BDH/TBWA in the
review. The incumbent agency, Clear Marketing Communications, did not
pitch. The review was instigated by Airtours' marketing director for UK
retail distribution, Tim Marsden, one month after his appointment.
Marsden was hired following a management restructure that saw the
redundancy of David Chambers, the marketing director of Airtours' retail
brand, Going Places, as well as six other key executives.
Marsden's remit was to use the pounds 6 million marketing budget to
oversee a revamping of all Airtours' high-street retail operations,
which, apart from Going Places, includes Travel World, Holiday World and
the telesales division Holidayline.
Along with the management restructure came news from the new Airtours
managing director, Dave Harris, that 120 of its 840 high-street stores
would be closed.
It is thought that DFGW will be working to unify Airtours' high-street
presence with the creation of one brand.
Marsden has said recently that the company needed to have a "fresh
perspective and creative approach" to differentiate itself on the high
The rebranding exercise follows Airtours' three-year deal with Teletext
to distribute through Teletext services and start developing the
capability to sell holidays through digital television, the internet and