This commercial tied for third place for a single ad with the highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.
It achieved a 75% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the survey.
Across the entire year, DFS commercials achieved the ninth highest ranking of any brand in the Adwatch survey.
This particular DFS ad, which achieved a 75% recall, shows family and friends sitting on sofas, to the tune of "Let it Snow."
To read a review of this ad by Rachel Hatton, head of planning at BBH, click here.